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09 Aug 2017

If You Know These Benefits Of Online Reputation Management, You May Change Your Perspective

Online reputation management is vital to the functioning and publicity of any company or business. Most people seem to accept the idea that online reputation management simply refers to managing the company’s contents on social media or publicity via websites and various online platforms. Online Reputation Management through, covers a much wider spectrum of items. Quick response to queries Taking suggestions from customers Customising equipment and products according to different wants and tastes Handling reviews effectively and according to the situation So o...

Tags: digital marketing, online reputation management, online marketing,

22 Jul 2017

Barcode Printing/Generating With Odoo

Scenario: Odoo support barcode to scan and search products, but there is no default provision to print the barcode. But all retailers require to print the barcode as well.Detailed Description: Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. The Odoo solution is ideal for SME's but fits both small and large companies alike. Odoo is based on a smart interface that any retail company can use without difficulty. Because it's extremely flexible, you can configure Odoo to...

Tags: erp, odoo, omnichannel,

15 Jul 2017

How To Do SEO Marketing, Leverage Google Assistance?

What Is Search Engine Marketing Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results. Google Assistant In SEO Marketing Google today, is one of the biggest search engines that is present on the world wide web. This search engine...

Tags: seo, sales, digital marketing, google search,

07 Jul 2017

Why Is E-Commerce Portal Security Important For Your Sales Conversion?

Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds. What are the Consequences of Online Fraud? Accepting Payments and Refunds: Fr...

Tags: e-commerce, sales, customer, security,

30 Jun 2017

Social Commerce And Its Increasing Dominance

Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

21 Jun 2017

Hybrid Platform Can Also Be A Right Choice For Your Mobile App!

The mobile application development industry has been growing exponentially. As of March 2017, there are 5 million apps available on Google Play Store and Apple’s App Store combined. This number is further growing since the number of Smartphone users has also been increasing. In 2020, the number of users is predicted to be 2.87 billion. In addition, the revenue generated by mobile applications is expected to increase to a massive 189 billion US dollars, according to a report by Statista. Mobile applications have been categorized into Native applications Mobile w...

Tags: hybrid, mobile apps, native,

16 Jun 2017

Why Moving To Digital Marketing Can Be A Game Changer?

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

09 Jun 2017

M-Commerce: The Future Of E-Commerce

The concept of E-Commerce or Electronic Commerce has boomed over the recent years due to the rise in the use of Internet worldwide. Quick, instantaneous and fast E-Commerce has paved the path for online buying and selling. With the increased use of Smartphones, Mobile focussed commerce or M-Commerce is becoming increasingly popular. A study conducted by LexisNexis confirms that it is on the verge of becoming the most common method of shopping in the coming years. Increased Use of Smartphone Over 1.2 billion people access the internet daily using their Smartphone, acco...

Tags: e-commerce, m-commerce, shopping,

01 Jun 2017

Use Of Colors In Magento Admin Sales Order Grid

The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users. The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be impr...

Tags: magento, admin, sales, orders,

26 May 2017

Multichannel and Omnichannel: What Does It Mean To Customers?

A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...

Tags: multi-channel, e-commerce, omnichannel, customer,