Blog
17 Dec 2018
3 New Magento Tools To Boost Your E-Commerce Growth In 2022
Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest
version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your
E-Commerce site up and running.
1. Multi-Source Inventory
The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source
Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations,
all from within the Magento admin dashboard, thereby improving the efficiency of operation...
Tags: magento,
30 Nov 2018
7 Ways For Connecting Your Online And Offline Customer Interactions
It is important to connect with your customers both online and offline for your business. This helps
maximize the revenue of your business and allows easier access for your customers. There are several steps that can
be taken in order to make it easier for your business to connect with customers.
1. Integrate your Data
By making sure that all your team's data is available at all times and not divided among teams, you can allow quick
access to crucial data when it is needed. By combining both the offline data and online data of your customers, you
can track your customer a...
Tags: multi-channel,
17 Nov 2018
4 Ways To Identify Valuable Customers in E-Commerce
In order to deliver according to your customer's expectations, you need to know where they are coming
from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is
site analytics which gives you various data points on your customers. Here are some of the more important points you
can use to identify valuable customers.
1. Customer Lifetime Number of Orders
This is a useful metric for determining a customers potential value to your brand. Through this metric,
you can know the number of times a customer has placed an ord...
Tags: e-commerce,
11 Oct 2018
3 Advantages Of A Unified E-Commerce Platform
As any business grows, they must contend with increasing buyer demands as well as market pressures. This
shows that it is important to provide a great customer experience across all customer channels, with an evolving
need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be
classified as all about that.
Customers are always looking for meaningful interactions that can streamline the path to them getting
what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order...
25 Sep 2018
6 Ways To Improve Your Customer Checkout Experience
It is estimated that at least 70% of online carts are abandoned before any payment is being made. The
reason for this is that customers consider the checkout process to be too complicated and the customer checkout
experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with
rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it
is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience
into one that is...
14 Sep 2018
6 Factors about Machine Learning in E-Commerce
Machine learning is a branch of artificial intelligence that improves performance over a period of time
through experience. In many ways that may not be apparent at first glance, machine learning has become integrated
into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning
would affect them.
1. Product Recommendations
Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where
products are suggested to the customer based on what they have shown interest in. Traditionally,...
Tags: machine learning,
24 Aug 2018
How to Optimize your E-Commerce Conversions through Site Search
One of the most essential factors for any E-Commerce store is the search feature. It is estimated that
about 30% of customers will go strictly to the search box to find what they are looking for. That means that about
one-third of the visitors to your site will ignore every other feature on the front page in order to use the search
box and find exactly what they are looking for. For us, this means that the search box needs to be the most
important feature of our site. Let us look at some ways that we can optimize our search capabilities.
We can utilize Natural Language Pro...
Tags: e-commerce, product search,
03 Aug 2018
9 Key factors to consider while developing an Online Grocery Store
Are you considering to develop an online grocery store, but not sure how to go about it? We can
certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common
problems which most of the store owners do not understand. It is important to learn and provide the necessary
features from a customer perspective. Here are some key factors in optimising your online grocery store for your
customers.
1. Compensating for Item quantity
When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...
Tags: e-commerce, online grocery store,
25 Jul 2018
How to Increase Customer Engagement for your E-Commerce Store
The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as
well as those of your business. For online businesses especially, there are plenty of options for customers to
choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options.
Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and
conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses
needing an unders...
Tags: e-commerce, customer engagement,
03 Jul 2018
The Benefits of Unifying B2B and B2C for your E-Commerce site
The main incentive for most businesses to sell to both businesses and consumers is to increase their
market share and grow sales. There are huge profit margins to be had for companies that also sell directly to
consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot
complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from
cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of
e-commerce provid...
Tags: e-commerce, b2b, b2c,