Blog
25 Jul 2018
How to Increase Customer Engagement for your E-Commerce Store
The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as
well as those of your business. For online businesses especially, there are plenty of options for customers to
choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options.
Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and
conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses
needing an unders...
Tags: e-commerce, customer engagement,
27 Nov 2017
11 Obstacles to B2B Business Growth (Part 1)
As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce
channel, there are several demanding situations they need to consider and deal with in addition to capabilities and
functionalities that they need to make certain are in place before release.
1) Customer demands and the growth of B2B>
Although B2B E-Commerce is at the rise, the scenario like the preferred vendors
does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs
too often in today’s commercial...
Tags: e-commerce, customer engagement, b2b, custom catalogs, digital marketing, generic,